As a business owner, you know that one of the best ways to gain brand recognition is to have your brand known by everyone. When you own a business with vehicles on the road often, one of the best ways to get that brand recognition is to get fleet graphics on your vehicles. No matter the size of the vehicles that are on the road, they can make impressions on all those that they pass by while getting from one destination to another. Fleet graphics are a highly effective way of promoting a business or brand, especially for a company that has a large number of vehicles on the road. With fleet graphics, your company can turn its vehicles into mobile billboards that can attract the attention of potential customers while they are out and about.
What are Fleet Graphics?
Fleet graphics refer to the use of graphics, images, and text on vehicles to promote a business or brand. Fleet graphics can take many forms, including vinyl wraps, decals, and magnetic signs. Vinyl wraps are the most popular form of fleet graphics and involve wrapping the entire vehicle with vinyl film. Decals are smaller vinyl graphics that are applied to specific areas of the vehicle, while magnetic signs are applied to the doors of the vehicle and can be easily removed. Whatever option you choose to go with, it will give you the advertising that you are looking for while those vehicles are driving around.
Benefits of Fleet Graphics
Increased Brand Visibility
One of the primary benefits of using fleet graphics for businesses is the increase in brand visibility they provide. Fleet graphics can turn your vehicles into mobile billboards, creating a moving advertisement that can be seen by a large number of people throughout the day. As these vehicles move through town, on highways, and in neighborhoods, they grab the attention of potential customers, hopefully creating a lasting impression of your brand. This gives your brand the chance to be seen by individuals that may not have seen it otherwise. With this, you may receive more brand recognition in your area.
Compared to traditional forms of advertising such as print, paid ads, or traditional billboards, fleet graphics are a relatively inexpensive way to promote a business. Once the graphics are designed and installed on the vehicles, they provide long-term advertising that does not require any additional cost. Fleet graphics have a long lifespan and can last up to several years, making them a cost-effective way to do some marketing for your business. By opting for fleet graphics, your business can enjoy an effective advertising solution without breaking the bank and will likely increase your sales.
With fleet graphics, you are able to advertise your business at all times. As long as the vehicles are on the road, fleet graphics are working to promote the brand or product being advertised. Even parked outside of your business or your employee’s home, it is still advertising your business. With around-the-clock advertising, you are able to reach a larger amount of potential consumers and hope it provides a high return on investment. With fleet graphics, businesses can enjoy the benefits of 24/7 advertising with little to no effort.
Fleet graphics will also offer the unique advantage of providing advertising for your business without having to pester potential consumers. Unlike other forms of advertising such as pop-up ads or paid ads, fleet graphics do not interrupt or disturb potential customers’ daily routines. Rather, they offer a passive form of advertising that customers can observe and engage with on their own terms. This way potential customers do not feel that you are being pushy or annoying with your marketing. This non-intrusive approach to advertising creates a positive image of the business, establishing credibility and trust.
Why should Small Businesses have Fleet Graphics?
When you own a small business, it is important that you are getting your brand the recognition that it deserves and needs. The larger corporations in your area already have brand recognition due to being a larger business. But as a small business, getting your brand put onto vehicles that are around your local town can make a large impact on those that see it. Many potential consumers want to support local businesses so with the advertising and brand recognition that fleet graphics give, you could get more business. You may think that it won’t make a difference, but it can make all the difference when customers are deciding who to call for their needs.
Effective Fleet Graphics
Designing fleet graphics that are effective can be tricky. In order to get the most out of your fleet graphics, be sure to think about the following.
- Keep it simple – Fleet graphics should be simple and easy to understand. You do not want there to be too much text or images that clutter the design.
- Pick colors that represent your brand – Choose colors that are consistent with your brand and make sure they are easily visible from a distance.
- Use high-quality images – Use high-quality images that are clear and easy to understand.
- Choose a readable font – Choose fonts that are easy to read, even from a distance. You want to be sure that consumers will be able to read your graphic.
- Include contact information – Make sure to include your contact information, such as your website, phone number, and social media handles. Making it easy for consumers to contact you if interested.
Why Choose Seger Built
Advertising can make all the difference when it comes to the success of your business. Having brand recognition will increase your inquiries and in turn the revenue that your business is doing. No matter the size of your business, it could benefit from fleet graphics. With fleet graphics, you are increasing brand recognition, have a cost-effective way to advertise 24/7, and not annoy your potential customers. Our team at Seger Built knows the importance of graphics and wants to see your business be successful. Let us help you get the most out of your advertising with fleet graphics, please call us with any questions you may have!